![]() ![]() The majority of messages sent through mass media channels are one way. Last, mass media messages involve less interactivity and more delayed feedback than other messages. Actually being in the audience while a musician is performing is different from watching or listening at home. Because of this lack of immediacy, mass media messages are also typically more impersonal than face-to-face messages. While smell, taste, and touch can add context to a conversation over a romantic dinner, our interaction with mass media messages rely almost exclusively on sight and sound. In short, mass communication draws on fewer sensory channels than face-to-face communication. While one person can engage in public speaking and reach one hundred thousand or so people in one of the world’s largest stadiums, it would be impossible for one person to reach millions without technology.Īnother key characteristic of mass communication in relation to other forms of communication is its lack of sensory richness. The human voice can only travel so far, and buildings and objects limit the amount of people we can communicate with at any time. One key characteristic of mass communication is its ability to overcome the physical limitations present in face-to-face communication. How does mass communication function differently than interpersonal communication? Do we have relationships with media like we have relationships with people? To answer these questions, we can look at some of the characteristics and functions of mass communication. ![]() Discuss theories of mass communication, including hypodermic needle theory, media effects, and cultivation theory.Explain how the media functions as a gatekeeper. ![]()
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